Pet Grief Doesn’t Care Who You Are

by | Aug 17, 2026 | Pet Loss & Grief | 0 comments

While on holiday in Sardinia last year, I couldn’t not notice a wildly extravagant yacht near the shore.

The most opulent I have ever seen in my life.

Around 150 metres long, two helicopter landing pads, what looked like a tennis court… basically a colossus floating in the Mediterranean.

Its majestic size (together with all the extras) almost felt uncomfortable to watch, rather than fascinating.

And while I was contemplating who on earth owns something like this, I had an interesting thought.

You can be rich. In fact, you can be the richest.

But there is one thing all that money cannot protect you from:

Pet Grief Doesn’t Discriminate.

You can own the yacht, the helicopters, the beautiful houses.

You can be famous or completely unknown.

You can be a comune mortale, rich and famous, poor or homeless, middle class, an aristocrat or even a royal.

Religious or non-religious.

None of it really matters when you lose your four-pawed best friend.

Your heart doesn’t know your bank balance or your social status.

It only knows that someone you loved is gone.

When I lost my cat Luna, I experienced a kind of grief I wasn’t prepared for.

Eventually, out of that loss, I created The Luna Deck.

And maybe this is one of the reasons I love the Luna Deck so much.

Because pet grief doesn’t care who you are.

It goes beyond borders, social status and bank accounts.

These days in Sardinia, looking at that extraordinary yacht, I realised something quite simple.

You can have everything money can possibly buy.

But when you lose the animal you love – and still love – you are simply a human being with a broken heart.

Turns out, even a 150-metre yacht can’t protect you from that.